Agenda
Day 01Welcome to the future of B2B GTM,
welcome to Nearbound Startup
welcome to Nearbound Startup
YOUR HOST

Ademola Adelakun
Your guide to the future of building your nearbound startup strategy.
11:00 AM ET
Nearbound Networking
Sign up for the exclusive networking sessions during the event week and meet others like you. Networking will happen each day from 11:00-11:55 AM Eastern time. Powered by Adam Pasch.
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12:00 PM ET
Nearbound and the Rise of the 'Who' Economy

Jared Fuller
Chief Ecosystem Officer
The world has changed, if business leaders aren't ready to change with it they're going to get left behind. It's time for those with courage, curiosity, and conviction to lead B2B into the future.
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12:30 PM ET
GTM Unplugged: 5 Easy-to-Use Frameworks That Make GTM Simple

Sangram Vajre
CEO & Co-Founder

Lindsay Cordell
Partner
Sangram Vajre and Linsay Cordell from GTM Partners, a data-driven analyst firm, will share their 5 most-requested and most popular frameworks that make GTM simple.
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1:00 PM ET
Alliances: Becoming a Number 1 App Partner as a Startup

Mike Stocker
VP Partnerships

Marc Ginsberg
CEO

Madelyn Wing
Head of Partner Marketing
A 4x app partner brings insight on how to partner with a major platform, why these partnerships are key to growth, and what metrics they impact. See how CallRail leaned into the HubSpot ecosystem, became a top App Partner, ran successful co-marketing campaigns, and drove mutual value.
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1:30 PM ET
Nearbound Starts With You: Why Personal Networks Are The Backbone of The 'Who' Economy

Mac Reddin
Founder & CEO
People don't connect with accounts, they connect with people. Mac's betting on the individual as the key to nearbound.
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2:00 PM ET
Build, Buy, or Partner: How to Navigate Strategic Growth Decisions

Laura Padilla
Partner & Head of BD

R.J. Filipski
Global VP, Business Development and Ecosystem

Iris Ng
Head of Corporate Development & Strategy
Whether a service program or tech partner setup, it's not easy to know when to build your own, when to buy, and when to partner. Three industry vets who've seen all three approaches and achieved multiple unicorns break down the decision.
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2:30 PM ET
Venture Capital Through the Nearbound Lens

Justin Gray
Co-Founder & Managing Director

Josh Wagner
Co-Founder & Partner

Sean Kester
Partner
The industry needs ecosystem-focused funds. Nearbound enables scale and hyper-growth, and this session will cover how to explore that potential, how to leverage Nearbound in the early stages, and how this changes fund dynamics.
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3:00 PM ET
Partnerships as a Path to Acquisition

Andrew Gazdecki
CEO & Founder
Andrew has seen over 1000+ startup acquisitions. And one of the most effective paths to an acquisition is building in an ecosystem, and partnering with potential acquirers from day one.
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3:00 PM ET
Nearbound Ecosystem Strategy and Orchestration

Allan Adler
Managing Partner
Nearbound Ecosystems and the critical strategy of Ecosystem Orchestration combined are the silver bullet that addresses and overcomes most of the growth and retention challenges for the C-Suite in B2B SaaS.
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3:30 PM ET
Collaborative Growth: Building a Fast-Growth, High Margin Business through Partnerships

Pete Caputa
CEO
Learn how Databox accelerates the most valuable marketing and sales channel: word of mouth. How to improve your connect rates with sales prospects to double digit percentages by creating content that's guaranteed to get shared, attract inbound links and rank.
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4:00 PM ET
Play Bigger with Nearbound: A Conversation with the Best-Selling Author of "Play Bigger"

Kevin Maney
Strategic Advisor, Author of "Play Bigger"

Isaac Morehouse
Chief Market Officer
Designing a category can't be done by a lone genius or company. It requires a movement. And movements require a network of people outside your company.
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4:30 PM ET
How Far are We into the 'Decade of Ecosystems'?

Jay McBain
Chief Analyst of Channels, Partnerships & Ecosystems
A look at the state of the partner ecosystem, where we've come from, and some predictions for where we are headed.
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5:00 PM ET
The Top 10 Biggest Mistakes I See Revenue Leaders Making in 2023/2024

Jason Lemkin
SaaS Founder, Enthusiast & VC
Learn the lessons or repeat the mistakes! The SaaS legend breaks down what is and isn't working for revenue teams in the current market.
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5:30 PM ET
The 2023 'Boundie Awards - LIVE

Ademola Adelakun
Head of Production

Jill Rowley
Strategy & Evangelism

Jared Fuller
Chief Ecosystem Officer
In recognition of the greatest Nearbound GTM leaders and moments of 2023.

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