Nearbound Startup — Nov. 6th

Nearbound Marketing Day - Nov. 8th

Nearbound Sales Day - Nov. 9th

Nearbound Success Day - Nov. 7th

Redefine startup gtm at the second annual biggest ever B2B GTM event

Building in a silo is not an option anymore.

The people winning right now are going to market in a partner-led fashion.

We’re bringing together the best CEOs and VCs in B2B to teach you how to get a 2-3-4 year head-start by thinking partner-led from day-one.

Agenda

DAY 1 – Monday, Nov 06

Startup

8:45 AM –
2:45 PM PT

Everyone's struggling. The only VCs and founders winning are thinking Nearbound from day-one.

Topics Like:

Why Partners are the new VC
Your Nearbound Network Is your best distribution channel (And what to do about it)
Nearbound from day one - what it really looks like to be an ecosystems-first organization

Past Speakers Include:

Madelyn Wing

Head of Partner Marketing, CallRail

Justin Gray

Co-Founder / Managing Director, In Revenue Capital

Marc Ginsberg

CEO, CallRail

Sangram Vajre

CEO & Co-Founder, GTM Partners

Sean Kester

Partner, In Revenue Capital

Andrew Gazdecki

CEO and Founder, Acquire.com

Mike Stocker

VP Partnerships, CallRail

Mac Reddin

Founder & CEO, Commsor

Laura Padilla

Partner & Head of BD, Sapphire Ventures

DAY 2 – Tuesday, Nov 07

Product

8:45 AM –
2:45 PM PT

The integration explosion isn't slowing down. The best product leaders aren't focused on the number of integrations they have, but the quality of their integrations.

Topics Like:

Integrations, the MnA strategy you didn't consider
The Most Successful Partner Strategy of All time, "powered by partnerships"
Winning in a giant ecosystem with the Playing to Win Framework

Past Speakers Include:

Alexis Petrichos

Director, Strategic Partnerships & Ecosystem Marketing, Chili Piper

Karen Ng

SVP Product, HubSpot

Connor Jeffers

CEO & Founder, Aptitude 8

Bryan Williams

Founder, Hockey Stick Advisory

Simon Bouchez

CEO, Reveal

DAY 2 – Tuesday, Nov 07

Success

8:45 AM –
2:45 PM PT

Companies are cutting "nice to haves." The best success leaders use Nearbound to find and listen to customer signals so they can better pre-empt problems.

Topics Like:

the quick & Easy Partner Data wins you NEED to use
the Complete "WTF?!" guide to package services
Why you're underutilizing partners in Success

Past Speakers Include:

Chris Trudeau

Head of BD & Alliances, Highspot

Jay Nathan

EVP & CCO, Higher Logic

Jeff Breunsbach

Director Corporate Marketing, Higher Logic

Bruno Yoffe

Sr. Manager, Channel Partnerships, Zapier

Jen Spencer

CEO, Smartbug Media

Jill Rowley

Strategy & Evangelism, nearbound.com

DAY 3 – Wednesday, Nov 08

Marketing

8:45 AM –
2:45 PM PT

It's harder and more expensive to separate signal from noise. The best marketing leaders find the people who are already winning, and partner with them.

** ANNOUNCING
SPECIAL
KEYNOTE **

Harry Mack

Pianist & Epic Freestyle Rapper

Chris Walker

CEO & Founder, Refine Labs

Topics Like:

Become a Linchpin Orchestrator of Nearbound ABM
No more tradeshows! Running Partner events at scale
Why YOU Need to be a Content Creator in 2023 & How to Pull it Off

Past Speakers Include:

Justin Zimmerman

Partner Webinar Coach, partnerwebinar.com

Vinay Bhagat

Founder & CEO, TrustRadius

Kipp Bodnar

Chief Marketing Officer, HubSpot

Kieran Flanagan

Chief Marketing Officer, Zapier

Tyler Calder

Chief Marketing Officer, PartnerStack

Kathleen Booth

SVP Marketing & Growth, Pavilion

Nick Bennett

Chief Customer Officer & Co-Founder, TACK & ClubPF

Allison Munro

Chief Marketing & Ecosystem Officer, Vena Solutions

Michael Cole

SVP of Marketing, Everflow

DAY 4 – Thursday, Nov 09

Sales

8:45 AM –
2:45 PM PT

Everyone's missing quota. The best sales leaders surround their prospects with a layer of trust and influence using Nearbound tactics.

Topics:

Nearbound Surround, the only way to hit quota in 2023
How to Get your partner team to make you money
So you have access to Partner Data, Now what?
Not all partners are equal. Working with new vs experienced partners

Speakers

Will Allred

Co-founder, Lavender

Harbinder Khera

CEO & Founder, Mindmatrix

Mark Roberge

Co-Founder, Stage 2 Capital; Prof at HarvardHBS; Founding CRO, HubSpot; Author of Best Seller "The Sales Acceleration Formula"

Scott Leese

Founder, Scott Lease Consulting

Aaron McGarry

Executive VP & Chief Ecosystem Officer, Qualtrics

Bobby Napiltonia

Founder, The GTM Firm

Day 1 - mon nov 7

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Day 2 - tues nov 8

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Day 3 - weds nov 9

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Day 4 - thurs nov 10

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Day 5 - fri nov 11

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Presented by

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Agenda

Day 02Welcome to the future of B2B,
welcome to nearbound product

Brought to you by

YOUR HOST

Ademola Adelakun

Your guide to the future of building your nearbound product strategy.

11:00 AM ET

Nearbound Networking

Sign up for the exclusive networking sessions during the event week and meet others like you. Networking will happen each day from 11:00-11:55 AM Eastern time. Powered by Adam Pasch.

12:00 PM ET

Unleashing the Power of Partnerships: Driving Product Innovation and Performance

Katie Landaal

SVP, Global Alliances and Ecosystem

Sophie Cheng

VP of Product & Customer Marketing

Integrations, marketplaces, and partnerships are untapped sources of valuable information. Learn how to uncover and action that information to build better products, boost stickiness, and increase customer satisfaction.

12:30 PM ET

How Our Product Team Is Thinking About Partnerships in 2024

Simon Bouchez

CEO

Exploring the nearbound tech stack and a future of connected solutions and shared data.

1:00 PM ET

How PRMs Have Been Doing Things Wrong

Pete Rawlinson

CMO

Ornella Nardi

Senior Client Engagement Manager

A Nearbound strategy requires a platform that treats your partners like a customer and prioritizes partner experience over KPIs.

1:30 PM ET

Partner-Led Product Strategy

Bryan Williams

Founder

Ben Wright

Founder

How to build solutions customers actually want by tapping into what your partners already know.

1:30 PM ET

Why You Must Integrate to Differentiate Your Product (And How)

Alexis Petrichos

Director, Strategic Partnerships & Ecosystem Marketing

Integration isn't just for retention, it's for differentiation. Learn how to do it right.

2:00 PM ET

Building in an Ecosystem: Why hapily is Shipping Products Entirely on HubSpot

Connor Jeffers

CEO & Founder

Scott Brinker

VP Platform Ecosystem & Editor

One of the most successful service AND app partners in the HubSpot ecosystem shares the blueprint for building nearbound products.

2:00 PM ET

An Ecosystem Strategy to Evolve from a Product to a Platform

Kenny Browne

Founder & CEO

Cody Sunkel

Co-Founder & VP of Growth

Learn the stages of platforming from bespoke integrations to a platform ecosystem and how to create a platform reputation from day one.

2:30 PM ET

Platform Vs. Product: How Product and Partner Teams Can Shape the Future of an Ecosystem

Karen Ng

SVP Product

Kelly Sarabyn

Platform Ecosystem Advocate

How Product and Partner teams can serve as each other's cheat code to growth and resilience.

DAY 1 – Monday, Nov 06

Nearbound Startup

8:45 AM –
2:45 PM PT

The best VCs and founders are going to market in a Nearbound fashion from day-one.

11:00 AM ET

Nearbound Networking

Sign up for the exclusive networking sessions during the event week and meet others like you. Networking will happen each day from 11:00-11:55 AM Eastern time. Powered by Adam Pasch.

12:00 PM ET

Unleashing the Power of Partnerships: Driving Product Innovation and Performance

Katie Landaal

12:30 PM ET

How Our Product Team Is Thinking About Partnerships in 2024

Simon Bouchez

Exploring the nearbound tech stack and a future of connected solutions and shared data.

1:00 PM ET

How PRMs Have Been Doing Things Wrong

Pete Rawlinson

A Nearbound strategy requires a platform that treats your partners like a customer and prioritizes partner experience over KPIs.

1:30 PM ET

Partner-Led Product Strategy

Bryan Williams

How to build solutions customers actually want by tapping into what your partners already know.

1:30 PM ET

Why You Must Integrate to Differentiate Your Product (And How)

Alexis Petrichos

Integration isn't just for retention, it's for differentiation. Learn how to do it right.

2:00 PM ET

Building in an Ecosystem: Why hapily is Shipping Products Entirely on HubSpot

Connor Jeffers, Scott Brinker

One of the most successful service AND app partners in the HubSpot ecosystem shares the blueprint for building nearbound products.

2:00 PM ET

An Ecosystem Strategy to Evolve from a Product to a Platform

Learn the stages of platforming from bespoke integrations to a platform ecosystem and how to create a platform reputation from day one.

2:30 PM ET

Platform Vs. Product: How Product and Partner Teams Can Shape the Future of an Ecosystem

Karen Ng

How Product and Partner teams can serve as each other's cheat code to growth and resilience.

Agenda

DAY 1 – Monday, Nov 06

Startup

8:45 AM –
2:45 PM PT

Everyone's struggling. The only VCs and founders winning are thinking Nearbound from day-one.

Topics Like:

Why Partners are the new VC
Your Nearbound Network Is your best distribution channel (And what to do about it)

Nearbound from day one - what it really looks like to be an ecosystems-first organization

Speakers Include:

Laura Padilla

Partner & Head of BD, Sapphire Ventures

Andrew Gazdecki

CEO and Founder, Acquire.com

Kevin Maney

Strategic Advisor, Author of the Best Seller "Play Bigger"

Madelyn Wing

Head of Partner Marketing, CallRail

Sean Kester

Partner, In Revenue Capital

Marc Ginsberg

CEO, CallRail

Sangram Vajre

CEO & Co-Founder, GTM Partners

Mac Reddin

Founder & CEO, Commsor

Josh Wagner

Co-Founder & Partner, In Revenue Capital

DAY 2 – Tuesday, Nov 07

Product

8:45 AM –
2:45 PM PT

The integration explosion isn't slowing down. The best product leaders aren't focused on the number of integrations they have, but the quality of their integrations.

Topics Like:

Integrations, the MnA strategy you didn't consider
The Most Successful Partner Strategy of All time, "powered by partnerships"

Winning in a giant ecosystem with the Playing to Win Framework

Past Speakers Include:

Alexis Petrichos

Director, Strategic Partnerships & Ecosystem Marketing, Chili Piper

Karen Ng

SVP Product, HubSpot

Connor Jeffers

CEO & Founder, Aptitude 8

Bryan Williams

Founder, Hockey Stick Advisory

Simon Bouchez

CEO, Reveal

DAY 2 – Tuesday, Nov 07

Success

8:45 AM –
2:45 PM PT

Companies are cutting "nice to haves." The best success leaders use Nearbound to find and listen to customer signals so they can better pre-empt problems.

Topics Like:

the quick & Easy Partner Data wins you NEED to use
the Complete "WTF?!" guide to package services

Why you're underutilizing partners in Success

Past Speakers Include:

Chris Trudeau

Head of BD & Alliances, Highspot

Jay Nathan

EVP & CCO, Higher Logic

Jeff Breunsbach

Director Corporate Marketing, Higher Logic

Bruno Yoffe

Sr. Manager, Channel Partnerships, Zapier

Jen Spencer

CEO, Smartbug Media

Jill Rowley

Strategy & Evangelism, nearbound.com

DAY 3 – Wednesday, Nov 08

Marketing

8:45 AM –
2:45 PM PT

It's harder and more expensive to separate signal from noise. The best marketing leaders find the people who are already winning, and partner with them.

** ANNOUNCING SPECIAL KEYNOTE **

Harry Mack

Pianist & Epic Freestyle Rapper

Chris Walker

CEO & Founder, Refine Labs

Topics Like:

Become a Linchpin Orchestrator of Nearbound ABM
No more tradeshows! Running Partner events at scale

Why YOU Need to be a Content Creator in 2023 & How to Pull it Off

Past Speakers Include:

Justin Zimmerman

Partner Webinar Coach, partnerwebinar.com

Vinay Bhagat

Founder & CEO, TrustRadius

Kipp Bodnar

Chief Marketing Officer, HubSpot

Kieran Flanagan

Chief Marketing Officer, Zapier

Tyler Calder

Chief Marketing Officer, PartnerStack

Kathleen Booth

SVP Marketing & Growth, Pavilion

Nick Bennett

Chief Customer Officer & Co-Founder, TACK & ClubPF

Allison Munro

Chief Marketing & Ecosystem Officer, Vena Solutions

Michael Cole

SVP of Marketing, Everflow

DAY 4 – Thursday, Nov 09

Sales

8:45 AM –
2:45 PM PT

Everyone's missing quota. The best sales leaders surround their prospects with a layer of trust and influence using Nearbound tactics.

Topics:

Nearbound Surround, the only way to hit quota in 2023
How to Get your partner team to make you money

So you have access to Partner Data, Now what?
Not all partners are equal. Working with new vs experienced partners

Speakers

Will Allred

Co-founder, Lavender

Harbinder Khera

CEO & Founder, Mindmatrix

Mark Roberge

Co-Founder, Stage 2 Capital; Prof at HarvardHBS; Founding CRO, HubSpot; Author of Best Seller "The Sales Acceleration Formula"

Scott Leese

Founder, Scott Lease Consulting

Aaron McGarry

Executive VP & Chief Ecosystem Officer, Qualtrics

Bobby Napiltonia

Founder, The GTM Firm

The virtual meets the physical

A best of both worlds combination.

Digital event + analog workbooks.

Participants can follow sessions, get summaries, and write down key take-aways and notes throughout the event in a beautiful book, delivered right to your door.

The learnings stay with you in physical form. Your guidebook for a Nearbound future.

Register for free to get yours.

Where GTM LEADERS UNITE

The Virtual Meets the Physical

A best of both worlds combination. Digital event + analog workbooks.

Participants can follow sessions, get summaries, and write down key take-aways and notes throughout the event in a beautiful book, delivered right to your door.

The learnings stay with you in physical form. Your guidebook for the nearbound future.

Register for free to get yours.

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