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The market has shifted from growth at all costs to efficient growth. In this new era of efficient growth companies need to operate as an allbound integrated revenue team built around how B2B buyers buy today. Chris and Sidney will present the RevOS model that enables this organizational transformation to align all GTM teams to deliver accelerated, efficient growth.

Good marketers are already doing it. But what, exactly, is "it"? Let's break down Nearbound Marketing.

Vena Solutions has cracked the code on marketing, sales, and partnerships working in unison. Allison breaks down the nearbound vision and how partner data is a foundation for GTM strategies.

We’re in the ‘Who’ economy. Buyers are looking to people they trust more than brands, search results, and product specs. B2B is still struggling to figure out how to adapt to this reality. We’ll discuss how companies need to re-orient to drive not just awareness, but revenue through voices their buyers trust.

We’re living in an economic environment where partnership and marketing teams are asked to do more with less budget. Learn how to scale partnerships channels that pay for themselves through B2B affiliate partnerships & turning your customers into motivated referral partners.

Teams can't continue to expect disparate strategies to lead to growth. Unifying around the customer means unifying around those the customer trusts. Ecosystems may be the only defensible path to market in the future.

Events are the sharpest arrow in the Nearbound marketer's quiver. Here's how to layer it in to your events for 2-3x ROI.

The past 20 years of GTM has been dominated by sales and marketing. In an era where growth at all costs was the reigning mantra, that motion worked. It’s no longer working, especially not in an economic market that is demanding sustainable growth. In this session, we’ll look at never before seen data that’s showing the rise of marketing teams and partnership teams coming together to drive the type of growth the market demands. You’ll also receive the playbook needed to execute in 2024.

'4.7 star syndrome' is real. Customers are wary of gamed product reviews. But reviews from the right people are more valuable than ever. TrustRadius has the data to prove it.

Learn why positioning and messaging are the keys to unlocking growth. How creating the right offers is essential for building trust and growing an audience and why partnering with both internal and external stakeholders can significantly improve your GTM efficiency.

Your social strategy needs a few tweaks. It's not about reaching your buyer, it's about surrounding them.

The evolution of Event-Led Growth (ELG) has transformed how B2B companies approach their Go-to-Market (GTM) strategies. When executed strategically, events can be powerful drivers of revenue, connection, trust, and engagement. In this session, we will delve deep into the three most impactful event types that have proven to drive revenue and foster meaningful connections in the modern business landscape.

Join us for a live conversation around the importance of intent data — the most essential tool for go-to-market teams looking to capitalize on buyers in their market right now — along with how AI can make your GTM strategy even more powerful.

Freestyle goes nearbound with world-renowned hip-hop artist Harry Mack creating a real-time audience-driven freestyle performance.

Marketing Against the Grain and The Nearbound Podcast riff on the future of marketing in the 'Who' economy.