Nov 08 — 12 PM – 6 PM ET
Gone are the days of ‘marketing to’ buyers—they’re tuning out. Learn how industry-defining Marketers use nearbound to surround buyers with the voices they trust.

Agenda

Day 03Welcome to the future of B2B,
welcome to Nearbound Marketing

YOUR HOST
Ademola Adelakun
Your guide to the future of building your nearbound marketing strategy.
11:00 AM ET
Nearbound Networking
Sign up for the exclusive networking sessions during the event week and meet others like you. Networking will happen each day from 11:00-11:55 AM Eastern time. Powered by Adam Pasch.
12:00 PM ET
The End of the Demand Waterfall
Chris Walker
CEO
Sidney Waterfall
SVP of Marketing
The market has shifted from growth at all costs to efficient growth. In this new era of efficient growth companies need to operate as an allbound integrated revenue team built around how B2B buyers buy today. Chris and Sidney will present the RevOS model that enables this organizational transformation to align all GTM teams to deliver accelerated, efficient growth.
12:30 PM ET
Nearbound Surround: How to Reach Buyers in the 'Who' Economy
Isaac Morehouse
Chief Market Officer
Good marketers are already doing it. But what, exactly, is "it"? Let's break down Nearbound Marketing.
1:00 PM ET
The Journey to Chief Marketing and Ecosystem Officer
Allison Munro
Chief Marketing & Ecosystem Officer
Jill Rowley
Strategy & Evangelism
Vena Solutions has cracked the code on marketing, sales, and partnerships working in unison. Allison breaks down the nearbound vision and how partner data is a foundation for GTM strategies.
1:00 PM ET
People Trust People: How to Drive Pipeline with Personalities
Adam Ryan
CEO & Co-Founder
Daniel Murray
Founder
We’re in the ‘Who’ economy. Buyers are looking to people they trust more than brands, search results, and product specs. B2B is still struggling to figure out how to adapt to this reality. We’ll discuss how companies need to re-orient to drive not just awareness, but revenue through voices their buyers trust.
1:30 PM ET
How to Scale Revenue Through Pay-for-Performance Partnerships
Michael Cole
SVP of Marketing
Adam Glazer
President
We’re living in an economic environment where partnership and marketing teams are asked to do more with less budget. Learn how to scale partnerships channels that pay for themselves through B2B affiliate partnerships & turning your customers into motivated referral partners.
2:00 PM ET
Biggest Problem in GTM: Lack of a Unified Operating Model
Kathleen Booth
SVP Marketing & Growth
Sam Jacobs
CEO & WSJ Bestselling Author
Teams can't continue to expect disparate strategies to lead to growth. Unifying around the customer means unifying around those the customer trusts. Ecosystems may be the only defensible path to market in the future.
2:30 PM ET
Event-Led Growth: Partner Events at Scale
Justin Zimmerman
Partner Webinar Coach
Events are the sharpest arrow in the Nearbound marketer's quiver. Here's how to layer it in to your events for 2-3x ROI.
2:30 PM ET
Revenue Renaissance: Why Marketing & Partnerships Will Lead Revenue in 2024
Tyler Calder
Chief Marketing Officer
The past 20 years of GTM has been dominated by sales and marketing. In an era where growth at all costs was the reigning mantra, that motion worked. It’s no longer working, especially not in an economic market that is demanding sustainable growth. In this session, we’ll look at never before seen data that’s showing the rise of marketing teams and partnership teams coming together to drive the type of growth the market demands. You’ll also receive the playbook needed to execute in 2024.
3:00 PM ET
The Data is In: It's About 'Who' Not 'How'
Vinay Bhagat
Founder & CEO
'4.7 star syndrome' is real. Customers are wary of gamed product reviews. But reviews from the right people are more valuable than ever. TrustRadius has the data to prove it.
3:30 PM ET
How People-First GTM and Nearbound Will Forever Change How You Grow Pipeline and Revenue
Nick Bennett
Chief Customer Officer & Co-Founder
Mark Kilens
CEO & Co-Founder
Learn why positioning and messaging are the keys to unlocking growth. How creating the right offers is essential for building trust and growing an audience and why partnering with both internal and external stakeholders can significantly improve your GTM efficiency.
4:00 PM ET
What is Nearbound Social?
Logan Lyles
Evangelism & Content Marketing + Host of Nearbound Marketing
Your social strategy needs a few tweaks. It's not about reaching your buyer, it's about surrounding them.
4:00 PM ET
The 3 Best Event Types for Driving Revenue
Kate Hammitt
Chief Marketing Officer
Emily Wilkes
Director of Field and Partner Marketing
The evolution of Event-Led Growth (ELG) has transformed how B2B companies approach their Go-to-Market (GTM) strategies. When executed strategically, events can be powerful drivers of revenue, connection, trust, and engagement. In this session, we will delve deep into the three most impactful event types that have proven to drive revenue and foster meaningful connections in the modern business landscape.
4:30 PM ET
The Future of ABM: How to Elevate Your GTM Strategy with Intent Data & AI
Deeksha Taneja
VP of Growth & Optimization
Yiz Segall
Senior Demand Generation Manager
Join us for a live conversation around the importance of intent data — the most essential tool for go-to-market teams looking to capitalize on buyers in their market right now — along with how AI can make your GTM strategy even more powerful.
5:00 PM ET
LIVE Freestyle Performance by Harry Mack
Harry Mack
Epic Freestyle Rapper
Freestyle goes nearbound with world-renowned hip-hop artist Harry Mack creating a real-time audience-driven freestyle performance.
5:30 PM ET
Marketing Against the Grain LIVE at the Nearbound Summit
Marketing Against the Grain and The Nearbound Podcast riff on the future of marketing in the 'Who' economy.
Nearbound Startup — Nov. 6th
Nearbound Product Day - Nov. 7th
Nearbound Marketing Day - Nov. 8th
Nearbound Sales Day - Nov. 9th
Nearbound Success Day - Nov. 7th
Redefine startup gtm at the second annual biggest ever B2B GTM event
Building in a silo is not an option anymore.

The people winning right now are going to market in a partner-led fashion.

We’re bringing together the best CEOs and VCs in B2B to teach you how to get a 2-3-4 year head-start by thinking partner-led from day-one.

Agenda

DAY 1 – Monday, Nov 06

Startup

8:45 AM –
2:45 PM PT
Everyone's struggling. The only VCs and founders winning are thinking Nearbound from day-one.
Topics Like:
  • Why Partners are the new VC
  • Your Nearbound Network Is your best distribution channel (And what to do about it)
  • Nearbound from day one - what it really looks like to be an ecosystems-first organization
Past Speakers Include:

Justin Gray

Co-Founder / Managing Director, In Revenue Capital

Madelyn Wing

Head of Partner Marketing, CallRail

Josh Wagner

Co-Founder & Partner, In Revenue Capital

Andrew Gazdecki

CEO and Founder, Acquire.com

Jared Fuller

Chief Ecosystem Officer, Reveal & nearbound.com

Kevin Maney

Strategic Advisor, Author of the Best Seller "Play Bigger"

Sangram Vajre

CEO & Co-Founder, GTM Partners

Marc Ginsberg

CEO, CallRail

Mac Reddin

Founder & CEO, Commsor
DAY 2 – Tuesday, Nov 07

Product

8:45 AM –
2:45 PM PT
The integration explosion isn't slowing down. The best product leaders aren't focused on the number of integrations they have, but the quality of their integrations.
Topics Like:
  • Integrations, the MnA strategy you didn't consider
  • The Most Successful Partner Strategy of All time, "powered by partnerships"
  • Winning in a giant ecosystem with the Playing to Win Framework
Past Speakers Include:

Alexis Petrichos

Director, Strategic Partnerships & Ecosystem Marketing, Chili Piper

Karen Ng

SVP Product, HubSpot

Connor Jeffers

CEO & Founder, Aptitude 8

Bryan Williams

Founder, Hockey Stick Advisory

Simon Bouchez

CEO, Reveal
DAY 2 – Tuesday, Nov 07

Success

8:45 AM –
2:45 PM PT
Companies are cutting "nice to haves." The best success leaders use Nearbound to find and listen to customer signals so they can better pre-empt problems.
Topics Like:
  • the quick & Easy Partner Data wins you NEED to use
  • the Complete "WTF?!" guide to package services
  • Why you're underutilizing partners in Success
Past Speakers Include:

Chris Trudeau

Head of BD & Alliances, Highspot

Jay Nathan

EVP & CCO, Higher Logic

Jeff Breunsbach

Director Corporate Marketing, Higher Logic

Bruno Yoffe

Sr. Manager, Channel Partnerships, Zapier

Jen Spencer

CEO, Smartbug Media

Jill Rowley

Strategy & Evangelism, nearbound.com
DAY 3 – Wednesday, Nov 08

Marketing

8:45 AM –
2:45 PM PT
It's harder and more expensive to separate signal from noise. The best marketing leaders find the people who are already winning, and partner with them.
** ANNOUNCING 
SPECIAL 
KEYNOTE **

Harry Mack

Pianist & Epic Freestyle Rapper

Chris Walker

CEO & Founder, Refine Labs
Topics Like:
  • Become a Linchpin Orchestrator of Nearbound ABM
  • No more tradeshows! Running Partner events at scale
  • Why YOU Need to be a Content Creator in 2023 & How to Pull it Off
Past Speakers Include:

Justin Zimmerman

Partner Webinar Coach, partnerwebinar.com

Vinay Bhagat

Founder & CEO, TrustRadius

Kipp Bodnar

Chief Marketing Officer, HubSpot

Kieran Flanagan

Chief Marketing Officer, Zapier

Tyler Calder

Chief Marketing Officer, PartnerStack

Kathleen Booth

SVP Marketing & Growth, Pavilion

Nick Bennett

Chief Customer Officer & Co-Founder, TACK & ClubPF

Allison Munro

Chief Marketing & Ecosystem Officer, Vena Solutions

Michael Cole

SVP of Marketing, Everflow
DAY 4 – Thursday, Nov 09

Sales

8:45 AM –
2:45 PM PT
Everyone's missing quota. The best sales leaders surround their prospects with a layer of trust and influence using Nearbound tactics.
Topics:
  • Nearbound Surround, the only way to hit quota in 2023
  • How to Get your partner team to make you money
  • So you have access to Partner Data, Now what?
  • Not all partners are equal. Working with new vs experienced partners
Speakers

Will Allred

Co-founder, Lavender

Harbinder Khera

CEO & Founder, Mindmatrix

Mark Roberge

Co-Founder, Stage 2 Capital; Prof at HarvardHBS; Founding CRO, HubSpot; Author of Best Seller "The Sales Acceleration Formula"

Scott Leese

Founder, Scott Lease Consulting

Aaron McGarry

Executive VP & Chief Ecosystem Officer, Qualtrics

Bobby Napiltonia

Founder, The GTM Firm
Day 1 - mon nov 7
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Day 3 - weds nov 9
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Day 4 - thurs nov 10
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Day 5 - fri nov 11
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Agenda

DAY 1 – Monday, Nov 06

Startup

8:45 AM –
2:45 PM PT

Everyone's struggling. The only VCs and founders winning are thinking Nearbound from day-one.
Topics Like:
  • Why Partners are the new VC
  • Your Nearbound Network Is your best distribution channel (And what to do about it)
  • Nearbound from day one - what it really looks like to be an ecosystems-first organization
Speakers Include:

Laura Padilla

Partner & Head of BD, Sapphire Ventures

Madelyn Wing

Head of Partner Marketing, CallRail

Andrew Gazdecki

CEO and Founder, Acquire.com

Jared Fuller

Chief Ecosystem Officer, Reveal & nearbound.com

Josh Wagner

Co-Founder & Partner, In Revenue Capital

Mike Stocker

VP Partnerships, CallRail

Mac Reddin

Founder & CEO, Commsor

Marc Ginsberg

CEO, CallRail

Sangram Vajre

CEO & Co-Founder, GTM Partners
DAY 2 – Tuesday, Nov 07

Product

8:45 AM –
2:45 PM PT
The integration explosion isn't slowing down. The best product leaders aren't focused on the number of integrations they have, but the quality of their integrations.
Topics Like:
  • Integrations, the MnA strategy you didn't consider
  • The Most Successful Partner Strategy of All time, "powered by partnerships"
  • Winning in a giant ecosystem with the Playing to Win Framework
Past Speakers Include:

Alexis Petrichos

Director, Strategic Partnerships & Ecosystem Marketing, Chili Piper

Karen Ng

SVP Product, HubSpot

Connor Jeffers

CEO & Founder, Aptitude 8

Bryan Williams

Founder, Hockey Stick Advisory

Simon Bouchez

CEO, Reveal
DAY 2 – Tuesday, Nov 07

Success

8:45 AM –
2:45 PM PT
Companies are cutting "nice to haves." The best success leaders use Nearbound to find and listen to customer signals so they can better pre-empt problems.
Topics Like:
  • the quick & Easy Partner Data wins you NEED to use
  • the Complete "WTF?!" guide to package services
  • Why you're underutilizing partners in Success
Past Speakers Include:

Chris Trudeau

Head of BD & Alliances, Highspot

Jay Nathan

EVP & CCO, Higher Logic

Jeff Breunsbach

Director Corporate Marketing, Higher Logic

Bruno Yoffe

Sr. Manager, Channel Partnerships, Zapier

Jen Spencer

CEO, Smartbug Media

Jill Rowley

Strategy & Evangelism, nearbound.com
DAY 3 – Wednesday, Nov 08

Marketing

8:45 AM –
2:45 PM PT
It's harder and more expensive to separate signal from noise. The best marketing leaders find the people who are already winning, and partner with them.
** ANNOUNCING SPECIAL KEYNOTE **

Harry Mack

Pianist & Epic Freestyle Rapper

Chris Walker

CEO & Founder, Refine Labs
Topics Like:
  • Become a Linchpin Orchestrator of Nearbound ABM
  • No more tradeshows! Running Partner events at scale
  • Why YOU Need to be a Content Creator in 2023 & How to Pull it Off
Past Speakers Include:

Justin Zimmerman

Partner Webinar Coach, partnerwebinar.com

Vinay Bhagat

Founder & CEO, TrustRadius

Kipp Bodnar

Chief Marketing Officer, HubSpot

Kieran Flanagan

Chief Marketing Officer, Zapier

Tyler Calder

Chief Marketing Officer, PartnerStack

Kathleen Booth

SVP Marketing & Growth, Pavilion

Nick Bennett

Chief Customer Officer & Co-Founder, TACK & ClubPF

Allison Munro

Chief Marketing & Ecosystem Officer, Vena Solutions

Michael Cole

SVP of Marketing, Everflow
DAY 4 – Thursday, Nov 09

Sales

8:45 AM –
2:45 PM PT
Everyone's missing quota. The best sales leaders surround their prospects with a layer of trust and influence using Nearbound tactics.
Topics:
  • Nearbound Surround, the only way to hit quota in 2023
  • How to Get your partner team to make you money
  • So you have access to Partner Data, Now what?
  • Not all partners are equal. Working with new vs experienced partners
Speakers

Will Allred

Co-founder, Lavender

Harbinder Khera

CEO & Founder, Mindmatrix

Mark Roberge

Co-Founder, Stage 2 Capital; Prof at HarvardHBS; Founding CRO, HubSpot; Author of Best Seller "The Sales Acceleration Formula"

Scott Leese

Founder, Scott Lease Consulting

Aaron McGarry

Executive VP & Chief Ecosystem Officer, Qualtrics

Bobby Napiltonia

Founder, The GTM Firm
The virtual meets the physical
A best of both worlds combination.

Digital event + analog workbooks.

Participants can follow sessions, get summaries, and write down key take-aways and notes throughout the event in a beautiful book, delivered right to your door.

The learnings stay with you in physical form. Your guidebook for a Nearbound future.

Register for free to get yours.
Where GTM LEADERS UNITE

The Virtual Meets the Physical

A best of both worlds combination. Digital event + analog workbooks.

Participants can follow sessions, get summaries, and write down key take-aways and notes throughout the event in a beautiful book, delivered right to your door.

The learnings stay with you in physical form. Your guidebook for the nearbound future.

Register for free to get yours.

The Summit is LIve!
DOn't wait, jump in now.
Take me to the summit!

Nearbound Summit Grandmaster Ademola Adelakun will see you soon.

Adem the PLX Summit Grandmaster